It looks like the western release of the free-to-play martial arts MMORPG Blade and Soul has brought quite a lot of money to NCsoft, according to Korean investment firm KDB Daewoo Securities. This success makes us wonder even more why the FREAKING HELL did they actually took so many years considering the release of this hyped game in North America and Europe and leaving fans in the dark for over two years, but there could have been other reasons that we’ve not been told.
Anyway, the firm says that Blade & Soul’s January 2016 launch could have “generated more than W20bn in new revenue”, something around $17 million USD:
“We estimate Blade & Soul US (launched in January) generated more than W20bn in new revenue, and believe revenue from all of the company’s cash cow titles (Lineage I, Lineage II, Aion, Blade & Soul, and Guild Wars 2) also remained solid in the quarter.”
It’s funny how the expression “cash cow” is used to described other NCsoft games, but apparently this is a real business term, not just some sort of “hey, let’s milk those players” kind of attitude. It’s still funny though. The report also mentions beta tests for Lineage Eternal during the second quarter of 2016, and how these are “unlikely to have a meaningful impact on shares, as the title has yet to reach commercialization (which is what matters to earnings).”