According to Sony’s president Jack Tretton, free-to-play won’t replace the current retail model. Although we’re seeing a significant rise of free-to-play and social games, Tretton sees it as an add-on, nothing more, as he said to Games Industry:
“[Social and free-to-play] is a business I think a lot of companies are learning is difficult to sustain for the long term. It’s an adjunct or it’s an add-on, but it’s not where gaming is headed. It’s an additive diversion. There’s a place for social and freemium, but it’s not going to replace the business models that are out there.”
We also don’t think that retail will disappear; it will only be joined by more and more free-to-play games. What do you think?