Creative Assembly’s free-to-play real-time strategy game Total War: Arena just got a nice little boost with the partnership between the developing studio, publisher SEGA and the new brand Wargaming Alliance. The latter is a new branch of the World of Tanks publisher Wargaming and its aim is to help other studios with “access to the unique expertise and knowledge of the online free-to-play market that Wargaming has amassed over the years, the company’s multimillion loyal player community, and the best practices in free-to-play game promotion and operation, while the refined publishing platform also has a physical presence in all key markets and delivers a unique approach to regional publishing activities.”
This sounds like a great start for Total War: Arena, which was shaping up to be a nice spin-off from the popular strategy series. With Wargaming’s huge existing playerbase (over 100 million players) and expertise, the game could benefit a lot.
We don’t have a date for the Total War: Arena launch, but this partnership should allow the developers to give it a stronger push towards release. We’re also curious about the Wargaming Alliance and which studios will be benefiting from this brand.