Funcom, publisher of acclaimed MMOs such as Age of Conan, Anarchy Online or The Secret World, is in a bit of a difficult situation at the moment, as the studio is “seeking interested parties for discussions surrounding a possible investment, acquisition, merger, or any other available options.”
Lego Minifigures Online launched in 2014 as a Free-to-Play game, but it didn’t perform very well (in our opinion due to the atrocious way that the monetization was implemented), and the game was relaunched June 20015 as Buy-to-Play, with equally bad (or worse) results. The disappointing performance of Lego Minifigures Online is being noted as one of the main reasons for Funcom reviewing its strategic options.
This takes us to the point of when games change their business model in such a risky way, from free-to-play to buy-to-play. Is this a desperate move that is bound to work in some game, or does it only work the other way around?
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